Brita
Art Director(s): Maritza Gutierrez, Robert McGee | Copywriter: Sharon Beyzer
INSIGHT:
The filters are replaceable, but the pitcher can last a lifetime with proper care.
IDEA:
Take care of what takes care of you.
The Love It Deserves
For the new baking habit era, the apartment move era, the college era and all the ones in between, there’s a Brita. The same one that’s always there at our thirstiest moments. But we don’t stop to look at the cracks or the scratches or the bruises. What our Brita endures while we live our lives quenched is something we’ve turned a blind eye to. As humans, we often forget that the best thing we have has been right in front of us from the start. And will continue to be there if we take good care of it. It’s time we show our Brita the love it deserves.
