Texas Department of Transportation
Wildflower Program
WHAT:
Art Director(s): Maritza Gutierrez, Lindsey Ho, Makayla Gonzalez | Copywriter: Lindsey Ho
The Wildflower Program initiative strives to establish scenic roadsides that highlight and preserve native plant life and beautify Texas highways.
INSIGHT:
People have this unhinged urge to touch everything, ruining nature and taking away the beauty from others.
Admired by all, Beloved from afar.
Every spring, flowers bloom all along the Lone Star State highways and beyond. Wildflower gardens encourage biodiversity by providing food and habitats for many different wildlife species, including pollinators.
Unfortunately most people aren’t aware of their importance. This leads to them trampling all over these spring wonderlands without a second thought. Let's teach people to take care of their land and not mess with Texas flowers.
Video Activation
Out of Home
Roadside Billboards
The Thinkery: Interactive Children’s Exhibit
This exhibit will have larger than life flowers equipped with sensors that make the plant disappear when touched. This allows the children to understand that they can admire the beauty of wildflowers, but shouldn’t touch it.
Little Wonders Children’s Book
Little Wonders consists of educational content about the different types of wildflowers and why they’re so important to the areas around them.
It teaches children early the importance of treating nature with the care it deserves.
Darling Collectibles x Lego
Although there are over 5,000 species of wildflowers in the state of Texas, we want to choose a few fan favorites to highlight their beauty.
Vote for your top 10 favorite flowers and see them brought to life as a limited edition Texas wildflower lego set.
Buc-ee’s Garden Stop
Bucees is the pride and joy of Texas road trips. This makes Bucees the perfect rest stop for tired travelers who want to stretch their legs. Travelers can enjoy the beautiful wildflower garden, respectfully, while taking photos along the paved paths.
